The real estate industry is competitive. A blog can help your business stand out.
A blog serves the purpose of providing your target audience (in this case, real estate buyers and sellers) with valuable advice that will establish you as a knowledgeable source in your industry. This means that when your followers are shopping for or selling a home, they are likely to call you first.
Creating a blog is a good first step, but if you want to get it noticed, you need to use the right SEO tools, you need to provide engaging content and you need to promote it properly. This article will provide you with all you need to know about launching a blog that will take your business to the next level.
Before getting into how to create and market a blog, let’s start with some insight on why a blog is so beneficial.
Blogging offers readers something for nothing: When you blog, you give readers free advice that may be helpful to them. This creates a caring image for yourself and your company.
Blogging helps you rank higher in search results: If you use the right SEO tools, your blog will help you appear higher in search engines. So when people search for real estate agents in your area, you may just be the first to pop up. In fact, statistics show that blogging increases your odds of improving your ranking by 434%.
It makes people more likely to convert: Research shows that 47% of people will read 3-5 pieces of content before making a decision to purchase. In real estate terms, this people may want to read 3-5 of your blogs before deciding to use you as an agent. Having the blogs available to them is a necessary first step.
It’s sharable: Blog content is sharable. That means that, if one of your followers found an article useful, they may share it with family and friends. This will get the word out on your services to an even larger audience. According to studies, 94% of people will share content they think their following will find useful.
Generates leads: Businesses that blog have been shown to generate 126% more leads than those who don’t.
High ROI: Blogging is generally inexpensive, and it yields big returns. It is less costly than CPC and other forms of marketing. It generates tons of free organic traffic and, because it stays on the internet for years to come, it continues to increase traffic with age.
Now that we know why blogging is so valuable to real estate agents, let’s take a look at how to make your blogs as effective as possible.
What Should I Write About?
Blogging is all about providing valuable content to readers. If your blogs contain useful information, they are more likely to get read. An informative blog will also help you stand out as someone who is knowledgeable in their field.
With that in mind, here are some blog topics types to be considered.
Informative: This type of blog would provide information on the buying and selling process. It may tell buyers how to get a loan and the various steps they will need to go through in doing so. It may tell them what to look for in a house and how to increase their chances of getting their offer approved. It may tell buyers how to get their home ready to sell and what type of contingencies will be in place.
Problem Solving: A problem solving blog will provide information that will help buyers and sellers overcome certain obstacles. Popular topics include how to find the right home in a seller’s market, how to get your credit in good shape for loan approval and how to make your home more sellable when buyers aren’t biting.
Fun, Local News: These types of articles can include information on local hotspots in the area you work out of. This will make the neighborhood seem more appealing. Interior design and remodeling tips will also be a hit with your target audience.
When writing your blog, you will want to make it SEO friendly. This will help it rank higher in search engines. Here are some strategies you will want to integrate.
Keywords will make google better understand what your article is about, and it will make the article more likely to come up when people search for a particular phrase. For instance, if you use the keyword ‘real estate Brooklyn’, your article will pop up for those who search that phrase.
It can be a little challenging to find keywords that will work best for you. Fortunately, there are keyword finders that will provide you with the phrases you looking for. Alternately, you can start typing relevant keywords in the google search bar to see what comes up.
For example, if you begin typing real estate Brooklyn in your search bar, you may find similar phrases coming up such as real estate Brooklyn Park Slope and real estate Brooklyn Heights. If you feel these keywords are relevant to your business, try integrating them in your articles. The fact that they are coming up in google means they are popularly searched terms.
Keywords should be included in titles, headlines and at the beginning and end of the article. You can also disperse them throughout the article to get google to take notice.
When you write your articles, be sure to do so in a way that is easy for readers to grasp.
Internet users are generally short on time and attention. The last thing they want to do is be overwhelmed by long blocks of text.
To make your article more readable, you will want to break your ideas up into short sentences and paragraphs. Add headlines to make it easy for readers to find the information they are looking for. Don’t use complicated real estate lingo that people may not understand.
Not only will these techniques make your articles more readable and more engaging, it will also boost SEO. Google looks for articles that are easy to read and easy to understand and favors these pieces in their rankings.
Images can also be used to break up text and make articles more engaging. When adding images, be sure to include alt text.
Alt text is a short, written description of the image and most blog sites will provide fields where this text can be entered on their platform. Including keywords in the alt text is another way to boost SEO.
Both internal and external links can be beneficial for SEO purposes.
An internal link is a link that takes readers to other articles in your blog. It encourages readers to explore your web site so they can get a better idea of what you’re about.
External links reference other sites. They may not do as much to draw in readers to your other articles, but if a business notices that you used an external link to their site, they may return the favor and link to one of your blogs. This will get your business out to a new audience and help you gain exposure.
Linking also emphasizes bits of text and Google pays attention. It is for this reason that you should apply links to keywords when possible.
Plagiarizing is bad for obvious reasons, but more than stealing someone’s unique content, it will put you out of favor with google. If google determines that you are publishing duplicate content, it will bury your web site, and that will be a hole that can be difficult to get yourself out of.
Duplicating content is easier than you think. You may be looking at an article for research purposes and accidently use three or four words that the writer used without even realizing it. When this happens, it could set google off.
To keep this from happening, it’s best to run your article through a plagiarism detecting platform before publishing it. Copyscape and Grammarly are two that are recommended.
Every so often, you will want to check in and see how your blogs are doing. Some blogging platforms have built in analytics, but you can also use other web site analytics tools. These will tell you how many hits your blogs are getting and which are getting more action than others.
Once you have this information, use it to do some housekeeping. Find out which blogs are doing well and repurpose them by turning them into shorter blogs, longer blogs, videos or white papers.
If blogs aren’t doing well, you may want to get rid of them. They will add to web site clutter and take up memory.
You may also find blogs that need work. They may need a rewrite to improve the grammar. You may find ways to make them more engaging and valuable. You may want to add images or change the formatting.
It’s a good idea to do these rewrites. You never know when you might turn a ‘meh’ blog into a winner.
Check Your Site Speed
No matter how great your content may be, if it doesn’t load quickly, users will be off to another web site faster than you can say real estate. Google will also be less likely to rank a site that runs slowly.
If your page is not loading quickly, run some basic tests to see why this is happening. Then take steps to increase your speed. The tips in this article may help you troubleshoot the problem so you can come up with solutions.
Promote on Social Media
To get your blog out to a wide audience, you will want to share it on social media. Doing so is pretty simple. In most instances, you can simply add the link to your page, and it will appear along with a featured image and a title.
Sharing on social media will also make it easy for your followers to share your post increasing visibility and engagement.
Here are some tips that will ensure you are getting the very most from social sharing.
Use hashtags: Not all social media platforms are big on hashtags, but they are a valuable tool on sites like Twitter and Instagram. Hashtags make your posts appear on the pages of people following those hashtags getting your blogs out to a wider audience. Use hashtags that are relevant for to your business including the area you work in and relevant real estate terms for optimal effectiveness.
A Word About Instagram: Yeah, we talked about Instagram which is an image based platform and therefore, not the best for blog sharing. However, it’s a great place to post images that relate to your blogs. You can also direct users to your profile page which allows you to add links.
Add Text and Images: When sharing blogs on social media, don’t just share a link. Add some text that encourages people to read and share. This will drive engagement. In most cases, the platform will show your featured image once the link is shared, but if this doesn’t happen, insert the image yourself. This will help get the post noticed.
Share in Groups: While you will want to share blogs on your personal and business pages, it’s also a good idea to share them in groups. Linked In and Facebook are two social media sites that offer group features. Sharing your articles in these groups ensures they will reach like-minded people that will find your content valuable.
Real estate can be quite lucrative, but with so many agents out there, it’s hard to stand out. A good blog will establish you as a thought leader and put you head and shoulders above the competition. The tips in this article will help you create a blog that boosts SEO and gets your name out to a large audience. Good luck making your content work for you.